Nearly all internet marketing professionals use video as one of the core methods for marketing their business. Video grabs people's attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.
It's important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don't be dull - test out curiosity, shock or fun tactics for getting those download clicks.
First of all, get set up. When you're starting out, it's ok to just use your webcam. It will give you the opportunity to practice while you're honing your presentation skills before you fork out for a camcorder. When you're ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod.
Make sure you take your videos in well-lit conditions. Inside your office you'll need decent lighting, or you can whip out your camera when you're out and about. It makes for a much more interesting back drop.
#1: Keep your videos short
Whether you're loading videos on YouTube or just putting them up on your website or blog, it's really important to keep to just 5 or 6 minutes. If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series - see tip 10.
#2: Post videos on your sales pages
You can use video on your sales page to introduce the main benefits of your product or business opportunity. You might even put a very short video on your landing page or capture pages. This helps to orientate visitors and to highlight the main points of your regular, written sales letter.
#3: Choose your keywords carefully
This is really important tip, because it will affect how your video gets picked up by the search engines and other internet 'bots' that seek out content. Research your top keyword phrases. Pick keywords that will attract the right kind of traffic and leads - research like crazy to find out what your prospects are looking for - and ensure you include your keywords in headings and tags and description boxes.
Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.